The Storyboards visualise the ideas of a branding agency for an action-packed commercial spot. The brand (engelbert strauss workwear) in this commercial is being personified by a sports celebrity (Ralf Möller) who is wearing the clothes of the respective workwear and protective garment.
In collaboration with the managing director my part was to visualise the director’s ideas for the customer. The storyboard’s goal was to gain the company’s interest in the idea therefore it was drawn elaborately – the agency succeeded and was commissioned to put the spot into practice.
All images are handdrawn and colourized via graphic software.
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